![]() ![]() ![]() Inbox Insight are B2B demand-generation specialists offering many digital marketing campaigns to engage our audience of 4.1m active business professionals.Integration Between G2 Buyer Intent and ZoomInfo's SalesOS and MarketingOS Optimizes Sales and Marketing Alignment to Target In-Market BuyersĬHICAGO, Sept. We look forward to helping other companies achieve similar results, and to finding new ways to use intent data to improve business results. Using intent data to determine exactly where to send that marketing collateral displays a new use of this powerful tool. ![]() Many companies struggle with how to get their expensively produced marketing content in front of the right prospects, said Bombora CEO and Cofounder Erik Matlick. Moreover, Inbox Insight helped its customer motivate a 32% boost in relevant research spikes, and saw interest in its customers service areas go up by 34.9% while the campaign was running. We also demonstrated that most of this interest was coming from companies with more than 5,000 employees a great thing to know.Īrmed with these details, Inbox Insight outperformed its customers expectations, bringing in 859 Marketing Qualified Leads, or MQLs contacts that requested at least two pieces of content within just two months. Using Bomboras Planning and Measurement Suite, we were able to show our customer that during the previous year, 47.9% of the companies on its prospect list had shown interest in the topics our customer serves, said Inbox Insight Head of Campaign Strategy Dan Smith. The customer, having created multiple pieces of marketing collateral, wanted to narrow that list down in order to distribute that content to the accounts likeliest to convert. Inbox Insights customer an AI-powered search, discovery and recommendation engine solution provider wanted to raise brand awareness across its target account list of more than 15,000 organizations. AD Inbox Insight, which used the Suite to help its customer figure out which members of its database were likeliest to convert and experienced great success. ![]()
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